Course Description

The Certificate in Digital Marketing course is designed to provide learners with the knowledge and skills required to promote products and services in the digital era. Covering SEO, social media marketing, content creation, email marketing, Google Ads, and analytics, this course prepares students to design, implement, and manage effective digital campaigns. It is ideal for students, entrepreneurs, and professionals who want to build careers in online marketing or grow their businesses.

What you'll learn in this course?

This course introduces learners to modern digital marketing techniques such as SEO, social media, Google Ads, email campaigns, and analytics. It helps students and professionals gain hands-on skills to build a career in digital marketing or boost business growth online.
Module 1: Introduction to Digital Marketing
Basics of digital marketing
Traditional vs. digital marketing
Digital channels and platforms overview
Understanding customer journey online
Module 2: Website Planning & Development
Importance of websites in digital marketing
Basics of domain and hosting
Introduction to WordPress/website builders
Creating user-friendly landing pages
Module 3: Search Engine Optimization (SEO)
On-page and off-page SEO
Keyword research and optimization
Link building strategies
Google algorithms and updates
Module 4: Social Media Marketing (SMM)
Marketing on Facebook, Instagram, LinkedIn, and Twitter (X)
Content creation and scheduling
Paid promotions and ad campaigns
Social media tools (Canva, Buffer, etc.)
Module 5: Search Engine Marketing (SEM)
Introduction to Google Ads
Pay-Per-Click (PPC) campaigns
Display ads and remarketing
Budgeting and bidding strategies
Module 6: Content Marketing & Email Marketing
Blogging and content strategies
Copywriting for ads and campaigns
Email campaign setup (Mailchimp, etc.)
Email automation and analytics
Module 7: Web Analytics & Performance Tracking
Introduction to Google Analytics
Tracking website traffic and conversions
KPI measurement and reporting
Improving ROI through data analysis
Module 8: Digital Marketing Strategy & Tools
Building a complete digital marketing plan
Using tools like SEMrush, Ahrefs, Hootsuite
Case studies of successful campaigns
Module 9: Projects & Assignments
Creating a social media campaign
SEO optimization of a sample website
Running a Google Ads campaign
Final project: Complete digital marketing strategy